Studied in IIT, but started biryani business, printed Rs 300 crore in 1 year, made desi recipe a brand

Gauhar/Delhi. Different dishes are available in every region of India, which are very famous not only in the country but also in the world. The name of one Biryani is also included in these. Considering the wonderful taste and popularity of Biryani, it is liked a lot. Biryani is not just a dish, but an emotion shared by millions of people around the world. Some people like veg and some non-veg. Biryani By Kilo, which provides both types of biryani to the people, has an interesting story. This company is firmly establishing its foothold across the country. Last year and this year, the people of Biryani by Kilo have achieved a revenue of Rs 230 to 300 crores.

Actually, Biryani by Kilo has two founders. One Vishal Jindal, an IITian from Banaras Hindu University, is its co-CEO. The other founder is Kaushik Rai, who is the founder and CEO of Biryani by Kilo. Let us tell you that after completing his MBA, Vishal also worked in America for a year, before starting brands like Biryani by Kilo, after returning to India in 1996, he started an electronics trading company with his brother. The brothers imported equipment from America, Europe, China and Taiwan and supplied it to many companies like IBM, Compaq and HP. And then in 2015, Vishal Jindal along with Kaushik founded Biryani by Kilo. Today they have more than 100 outlets in 40 cities across the country.

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Target of Rs 1,000 crore in 3 to 4 years, will bring IPO
Vishal Jindal told that he has to make the brand of this biryani bigger than McDonald’s and Domino’s all over the world. He told that his aim is to take this brand to a revenue of Rs 1,000 crore in the next 3 to 4 years and make a profit of more than Rs 150 crore. He told that they will also consider bringing an IPO.

60 minute biryani recipe
The special thing about their biryani is that they make it only when an order comes. If we talk about other biryani sellers, they make a lot of biryani at one go. They then heat it throughout the day and sell it little by little. Biriyani by kilo does not do this. This biryani is always made fresh, due to which people like to eat biryani here. It uses best quality rice and fresh meat in non-veg biryani and fresh vegetables in veg biryani.

Many of the spices used in their biryani also come from Kerala and other states of the country. He himself never opens the handi in which he prepares biryani. When that biryani goes to the customer, the customer himself opens it with his own hands. Because of this, people like its taste and aroma very much. It takes 60 minutes to make each biryani and deliver it to you. The reason behind this is that they believe that it takes time to make biryani well. It cannot be prepared in a hurry like a pizza or burger.

Preparation to move from Pan India to Pan World
Jindal told that his effort is to deliver Biryani by Kilo to Middle Eastern countries by next year. Explaining the intention and strategy behind this, he said that the first thing is that we want to elevate this brand above other international brands in the entire world. Along with this, the Indian population living abroad will be their main customers. If you also want to enjoy their biryani, then you can order delivery of biryani by kilo from any food app. Then you can enjoy their biryani by visiting any of their outlets.

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Tags: Biryani, business news, Local18, Success Story, successful business leaders