highlights
Bacardi is called the ‘King of Rum’.
It is the best selling rum in the world.
It is sold in more than 200 countries.
bacardi The story of is the story of a brand becoming successful. Its journey began with a small distillery in the Dominican Republic. Today it is the largest and most prestigious rum brand in the world. Bacardi’s success is due to its smooth and easy-drinking varieties, its marketing ability, and its worldwide reach.
Bacardi is called the ‘King of Rum’ as it is the best selling rum in the world. There are different varieties of Bacardi rum available, including Light, Bacardi Old Reserve and Bacardi 151. Bacardi is used in a variety of cocktails, including the Maitake, the Diamond Di, and the Piña Colada.
Available in over 200 countries
The Bacardi brand was founded in Cuba in 1862. Today it is one of the largest and most prestigious rum brands in the world. At that time the Dominican Republic was a major producer of rum. Don Fanco Bacardi, founder of Bacardi, was a Spanish Jewish businessman who developed a technology for producing rum. After adopting this technology, Bacardi rum became known for its smooth and pleasant taste. Bacardi soon gained popularity globally. Now it is sold in more than 200 countries.
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Its taste is unique
Bacardi Rum is a popular distilled alcoholic beverage, made from fermented sugarcane juice or molasses. The taste of Bacardi Rum is unique and delicious. It is a rich, aromatic rum with sugarcane sweetness and vegetal notes. Bacardi can be enjoyed in many ways, on its own, in cocktails or with food. Bacardi has won the hearts of millions of people around the world.
Who created the international brand?
Its transformation into an international brand was made possible by the business acumen of third-generation Suez founder Don Fanco. Suez made Cuba the home of rum and Bacardi the king of rums. Its production started being done in other countries. The first country to ensure the tariff-free sale of rum was Puerto Rico. The next country was Mexico. Those changes were accompanied by a new brand name, Ron Bacardi (Ron, a Spanish word for rum). Bacardi is not found in Cuba today. The main brand of rum in Cuba is called Havana Club, which was previously a private company nationalized by the government. Rum produced at the former Bacardi distillery is now sold in Cuba as Cani.
India is the second biggest market
The craze for Bacardi is not only in the whole world but in India too, its fans are going crazy. India has become the second largest market in terms of sales, leaving Mexico behind. According to International Wine and Spirit Research (IWSR), America is the largest market for this rum.
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FIRST PUBLISHED: January 22, 2024, 15:51 IST