IPL 2023 tournament (IPL 2023) has got record breaking support this year on broadcast and streaming. Viewers have watched the match fiercely on both the platforms. For the first time this year, BCCI separated media rights into broadcast and streaming. While Disney Star was the television broadcaster this year, Jio Cinema was the official streaming partner of IPL 2023. According to the news of Economic Times, 505 million viewership (Disney Star IPL 2023 viewership) was recorded on Disney Star. Including the highlights and match-related coverage during the match, this figure is around 53.5 crores. While Jio Cinema (Jio Cinema IPL 2023 viewership) got a total of 44.9 crore viewership during the IPL match.
Connected TV supported
According to the report, due to connected TV this year, live streaming on Jio Cinema (Jio Cinema IPL 2023 viewership) got strong support. 12.6 crore viewership was seen on this platform. The IPL tournament was played this year after three years due to Kovid-19. This also helped a lot in viewership. According to D&P Advisory, the IPL tournament has taken a size of $10.9 billion today.
How much were the rights sold for?
Talking about the sale of media rights for the IPL 2023 tournament, according to the report, Disney Star bought the TV broadcast rights for Rs 23,575 crore. Similarly, the digital rights were bought by Reliance-led company Viacom18 for Rs 23,758 crore. Disney Star said that a total of 4271 crore minutes were recorded as live broadcast on TV during IPL. This is 32 percent more than the last IPL.
What was the figure in the final match
According to the news, during the IPL 2023 (IPL 2023) final match between GT and CSK, the peak viewership had reached 6.41 crores. Similarly, out of 74 matches, the peak viewership figure in 47 matches was more than 3 crores.