highlights
Country liquor stores are mostly found in small cities, towns or villages.
There are a large number of people who like to consume country liquor.
Country liquor is known by different names in different parts of the country.
If When it comes to alcohol, the first thought that comes to mind is whiskey, rum or vodka. But country liquor is completely different from that. Its devotees are mostly found in small cities, towns or villages. Its shops are also different, which are called Theka in common conversation. English liquor (country made foreign liquor) shops are usually located in areas where the rich or middle class live. Country liquor shops are mostly located in those areas where low income people live. Country liquor is made locally. Their area of sale is mostly the same state in which they are manufactured. There are a large number of people in India who like to consume country liquor.
Made from molasses or other agricultural products
You will be surprised to know that there is no difference in the making of country and English liquor. The method of making both is almost the same. Country liquor is traditionally prepared through a process that has been going on for decades. Mostly it is made from molasses and other agricultural products. It is subjected to proper fermentation and distillation. Country liquor is available in polythene foils or plastic bottles. Country liquor is known by different names in different parts of the country.
Purified spirit is country liquor
Country liquor is a kind of purified spirit or distilled. English liquor manufacturing companies also purchase their spirits from local liquor manufacturing companies. Later, English liquor is made by adding different flavors to it. No flavor is used in country liquor. Therefore, it has the same flavor from which it is made. That is why if we talk about country liquor, the picture of a strong smelling and astringent liquor comes to the fore. When we talk about English liquor, the picture of well-packaged liquor in glass bottles emerges.
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Sales are increasing every year
About two-thirds of the liquor sold in India is country liquor. According to an information, about 242 million cases of country liquor are sold in India. This is more than 30 percent of the country’s liquor industry. Also, it is increasing at the rate of seven percent every year. The percentage of alcohol in it is only 42.5. Drinking country liquor can also be harmful because it is not distilled more than once.
meets these names
The biggest brands of country liquor are Hero, Joy, Captain and Dil Se. At the same time, Tall Boy holds the largest market share in eastern states like West Bengal and Jharkhand. Somewhere it meets Heer Ranjha, Ghoomar, GM Orange and GM Limbu Punch. This name is enough to tell that this is a domestic product. According to Globus Spirits, one of India’s top country liquor makers, about a dozen brands now hold more than 30% of the market. Others include IFB Agro Limited, Haryana Distilleries Limited, Associated Alcohol and Breweries Limited and Piccadilly Agro Industries.
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FIRST PUBLISHED: January 23, 2024, 16:40 IST