Meta Rolls Out Broadcast Tool Channels On WhatsApp, Check Full Details Here


Social media company Meta on Thursday introduced broadcast tool channels for its messenger platform WhatsApp. Meta said that this is such a feature, will help to make the app a private broadcast message product. According to Reuters news, users from Colombia and Singapore will be the first to get access to the channel. The company says that in the coming months, it will expand the availability of the device to users in more countries.

What will channel admins be able to do?

Reportedly, the channel admin’s profile photo and contact information will not be visible to followers. Similarly, followers will not have their phone numbers. Channel admins will be able to send messages text, photos, videos, stickers and polls to their followers. His followers will not be able to reply on this. Channel admin will not be allowed to add followers to his channel. Messages will be stored for 30 days before being deleted.

Channels will not use end-to-end encryption

WhatsApp said in a blog post that unlike traditional WhatsApp messages, channels will not use end-to-end encryption to reach a wider audience. The company says that end-to-end encrypted channels may be introduced in the future for groups like NGOs or health organizations that want their communication to be more secure.

a new update tab will work

WhatsApp users will finally be able to find the channels they want to be included in a searchable directory. Users will be able to access the channels they follow through a new update tab. WhatsApp said that the tab will be separate from your chats with family, friends and community. Let me tell you, Meta, when it was known as Facebook, the company acquired WhatsApp in the year 2014 for $ 19 billion.

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