Success Story: No Advertisement, No Hoarding and Restaurant Hit! What is the secret of success of Nidhi who teaches cooking?


Ashish Parmar / Junagadh. What can’t happen if you have the will to do something. A woman from Junagadh has made this proverb true. Nidhiben Khakkhar has taught cooking to more than 2000 people on the basis of her skills. Today everyone is liking Nidhiben’s kitchen in Junagadh. In fact, the people who used to come to learn cooking from him only inspired Nidhiben to start a restaurant. Nidhi, who has been teaching cooking for 8 years, started Nidhi’s Kitchen restaurant a year ago, which has become the first choice of families in no time.

The special thing is that Nidhi still lives in her restaurant like a master chef. Many people are working, but it is Nidhi who gives the final touch and flavor to every dish. He told News18, ‘Everyone likes the taste of my cooking. Every Gujarati wants to eat with full taste. My restaurant does not use any kind of Ajinomoto or chemical. This is a place for healthy food like home.

Publicity came from word of mouth

Nidhi, who gives a lot of credit to her husband and the whole family for her success, says that she did not do any kind of publicity for her restaurant. No advertisements or hoardings, only people who came here talked about the food to their acquaintances and that’s how the business started by word of mouth. He claims, ‘I have got success only on the basis of the quality of the food.’

Many types of dishes including Gujarati, Punjabi are prepared in this restaurant and the taste lovers are going crazy for this flavour. The most important thing is that Nidhiben manages this entire restaurant alone. Nidhi is becoming an example of becoming self-reliant not only locally, but also for domestic women of every region.

Tags: Food business, gujarat news



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