RTD: Craze for ready to drink is increasing among the youth, how the pandemic helped it flourish

RTD: Craze for ready to drink is increasing among the youth, how the pandemic helped it flourish

highlights Rum-based beverages occupy the largest RTD market. Next come vodka-based and gin-based beverages. RTDs contain 5-8% alcohol and are ideal for house parties. drink There are constant changes in the preferences of people who are fond of it. Besides, a new class of youth has also emerged, who want to try something new. RTD (Ready-to-Drink) is a great option for such people. India is growing rapidly in this market due to the increasing interest in RTD (Ready-to-Drink) i.e. pre-mixed cocktails and mocktails. These are low alcohol beverages. In fact,…

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Bacardi: The world’s most popular rum, people are crazy about it in more than 200 countries

Bacardi: The world’s most popular rum, people are crazy about it in more than 200 countries

highlights Bacardi is called the ‘King of Rum’. It is the best selling rum in the world. It is sold in more than 200 countries. bacardi The story of is the story of a brand becoming successful. Its journey began with a small distillery in the Dominican Republic. Today it is the largest and most prestigious rum brand in the world. Bacardi’s success is due to its smooth and easy-drinking varieties, its marketing ability, and its worldwide reach. Bacardi is called the ‘King of Rum’ as it is the best…

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