Samsung vs Apple: Last year in 2022, Apple had overtaken Samsung to become the world’s top smartphone brand. Now in 2023, Samsung has taken a title back from its name. Samsung has once again become the world’s top smartphone brand, and the crown of the world’s top smartphone brand has come off Apple’s head. Samsung has taken the lead in terms of global smartphone shipments in the first quarter of 2023 (Q1 2023). Samsung has achieved this growth at a time when the market has declined by 14% year-on-year (YoY)…
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