RTD: Craze for ready to drink is increasing among the youth, how the pandemic helped it flourish

RTD: Craze for ready to drink is increasing among the youth, how the pandemic helped it flourish

highlights Rum-based beverages occupy the largest RTD market. Next come vodka-based and gin-based beverages. RTDs contain 5-8% alcohol and are ideal for house parties. drink There are constant changes in the preferences of people who are fond of it. Besides, a new class of youth has also emerged, who want to try something new. RTD (Ready-to-Drink) is a great option for such people. India is growing rapidly in this market due to the increasing interest in RTD (Ready-to-Drink) i.e. pre-mixed cocktails and mocktails. These are low alcohol beverages. In fact,…

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