Men’s grooming Industry Who are the advertisements for beauty enhancing products mostly targeted at? Obviously, you would say that keeping women in mind. But, if you believe Nikhil Kamath, co-founder of online share broking platform Zerodha, then you are wrong. Because, now men have also started dressing up like women. Due to this, the range of men’s cosmetic products has also become bigger and this industry is currently booming. In the last eight years alone, Men’s grooming industry i.e. the business of men’s cosmetics has grown by 857 percent. Kamath…
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