The magic of Solan No. 1… Whiskey which has been people’s favorite for 150 years

whiskey There is a drink which is popular all over the world. Whiskey, the very name makes the faces of people who love to drink light up. One such whiskey is Solan Number One. Solan Number One is considered to be one of the rarest whiskeys in India. This Himalayan spirit is made at the Kasauli Distillery, which also makes the popular Old Monk Rum. It is named after a neighboring city of the same name. Owned by Mohan Meekin, it is one of the oldest distilleries existing in the Himalayan foothills since 1820.

This is a rich honey-coloured malt whiskey made in one of the oldest existing distilleries. It was first created from a blend of the finest grains and mature malt spirit. Whiskey is usually made from a mixture of grains, which include barley, corn, rye and wheat. The presence of this brand on social media is negligible. He relies only on word of mouth advertising to sell his whiskey bottles in limited areas.

Was once the best selling brand
Until recently it has been the best selling Indian whiskey in India. However, its sales have declined since the 1980s due to stiff competition from other big liquor brands. Kasauli Brewery has been continuously producing Solan No.1 since 1835, which was earlier produced at Solan Brewery. It is the only malt whiskey still produced in the Himalayas.

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specific taste
According to a report in MintLive, if Edward Dyer and H.G. If Meakin were to be transported in a time machine to his former liquor breweries and bottling plants in Kasauli and Solan respectively in Himachal Pradesh, he would find things exactly the same. As if the time of the complex has stood still within the perimeter. Indeed, their joint venture, Dyer Meakin & Co., was renamed Mohan Meakin Breweries Limited in 1949, 17 years after management came into Indian hands. It became Mohan Meakin Limited in 1980. Solan number one is their premium product. This product has continued to use water from the natural spring located in Solan for over 150 years, maintaining its distinctive taste.

How does it stack up against the competition?
The paradox with Solon number one is that how does such an old brand survive in such tough competition despite not making any major changes? This quality of his simply defeats any argument. In Kasauli, where Dyer established a brewery, it is now a distillery that produces malt spirit. The entire process, including the maturation chamber where the oak casks are preserved. Most of the old things there are the same as when the company was taken over by NN Mohan in 1949.

‘lowest price’
Mohan Meakin’s mantra in the 19th century was ‘the lowest price’ for its products and this continues to this day. The price of 750 ml bottle of Solan No. 1 in Delhi is around Rs 700. 150 years ago, marketability was hinged on a drink’s ability to arouse its loyalists. Therefore, despite increased competition, it is not supported by any kind of advertising or marketing. Solan Number One has written a new chapter in the history of India’s oldest liquor company. Mohan Meakin has had only one goal, “to provide better whiskey to consumers.” And he is fulfilling his responsibility very well.

(Disclaimer: Its purpose is not to promote the culture of drinking alcohol.)

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Tags: alcohol, liquor, wine