Google Chrome : Tech giant Google has decided to keep third party cookies in the Chrome browser. According to the company, they will add a feature to Chrome that will give the user an informed option while browsing. Along with this, the user will be able to adjust that option at any time. Users are surprised by this decision of Google. Because Google was working on a plan to remove cookies from Chrome for a long time. Not only this, since 2019, the Alphabet unit has been working on the Privacy Sandbox initiative, whose main goal is to phase out third-party cookies.
Why did Google take this decision?
According to the information, advertisers would have suffered a lot due to the removal of cookies from Chrome. This would have also affected Google because Google earns the most through advertising. The company says that by removing cookies from Chrome, advertisers will have trouble getting information from personalized ads, due to which all of them will become dependent on Google’s user database. Market Authority in Britain hinders competition in digital advertising
Due to fear of this happening, Google’s plan has been investigated.
Apart from this, cookies are used in the European Union under GDPR (General Data Protection Regulation). This regulation stipulates that publishers should not store cookies without the user’s permission. Along with this, the option to delete cookies is also given on the key browser command.
what are cookies
Cookies are small text files. When someone visits a website, the website sends a cookie to that person’s browser. Cookies help a website remember information about your visit. This can make it easier for you to use that website the next time you use it and make it more helpful to you.
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