Apple iPad Ad Controversy: Recently, Apple launched its new iPad series during the Let Loose event 2024. The company had to apologize after facing criticism over an ad related to iPad Pro. Along with the common people, people from the entertainment industry also criticized Apple a lot, after which the company broke its silence regarding the iPad Crush ad.
Actually, after the launch of the new iPad series, an ad appeared on the company’s official YouTube channel, which was released with the heading Crush. In this ad, many musical instruments like piano and books are shown being crushed with a hydraulic press.
It is being said that the company was trying to prove through this ad that all the creativity of the world has been incorporated in the iPad. But this was not possible. As soon as this ad came out, people’s reactions also started coming forward.
Entertainment industry also reacted
Nothing Hill actor Hugh Grant and film maker and actor Justine Bateman posted about this on X. Hugh Grant wrote on social media platform X that this is the destruction of human experience.
The destruction of the human experience. Courtesy of Silicon Valley. https://t.co/273XB3CfnF
— Hugh Grant (@HackedOffHugh) May 8, 2024
Apart from this, Justine Bateman wrote that why has Apple introduced such an ad which crushes art? Tech and AI are meant to destroy art and society in general. Things are not getting better from this. It is making a few very rich at the expense of all of us. Along with this, in his post he also quoted a line from the Bible, in which he said that love of money is the root of all evil.
why did @Apple do an ad that crushes the arts? Tech and #AI means to destroy the arts and society in general.
This is not making things better. This is just making some people insanely wealthy, at the expense of all of us.
“The love of money is the root of all evil” 1Tim 6:10. pic.twitter.com/PnEYO4H7FB— Justine Bateman (@JustineBateman) May 9, 2024
Apple apologized
As the matter escalated, Apple apologized for this. According to the company’s official statement, we missed our point in this video, and we are sorry. Our goal is to empower users to bring their ideas to life through iPad. The company has also said that this ad will not be shown on TV.
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