This year’s Brand Finance Food and Drink Report has given a big news. Two Indian brands have made it to the list of the world’s strongest food brands. The most important thing is that out of these two, one Indian brand has secured the number 1 position. This brand is Amul, which has now become the world’s strongest food brand in 2024.
Amul won
Amul has achieved the highest ranking in the Brand Strength Index (BSI) by scoring 91.0 out of 100. Its brand value is now US$3.3 billion, and it has received an AAA+ rating. The report states that the reason behind Amul’s success is its high recognition, trust, and recommendation among its customers. The quality of Amul’s products and its deep relationship with its customers have given it this position.
Britannia also became part of the top 10
Britannia has also made it to the list and has secured the fourth position. Britannia is known for its biscuits, bread, cakes and dairy products. This Indian brand has also been able to make it to the list due to the quality of its products and the trust of the customers.
Other Major Brands
In second place is the American chocolate manufacturer Hershey Company, which is known for its excellent chocolate products. Apart from this, popular brands like Doritos and Cheetos are also included in the top 10.
The growing dominance of Indian brands
This report proves that Indian food brands are now making their mark not only in the country but also across the world. Amul and Britannia have made it to the list of the world’s biggest and strongest brands through their quality and customer service, which is a matter of pride for the Indian industry.
See the list of top 10 brands here
- Amul (India) – Amul mainly produces dairy products, such as milk, butter, cheese, yogurt, and ice cream. It is India’s largest dairy brand.
- Hershey Company (USA) – Hershey Company is known for chocolate and confectionery products. Its major products include Hershey chocolate bars, Kisses, and Reese’s.
- Nestlé (Switzerland) – Nestlé is a global food and beverage company that produces products such as chocolate, coffee, baby food, and bottled water. Its best-known product is Nescafé.
- Britannia (India) – Britannia manufactures biscuits, bread, cakes, and dairy products. Its popular products include Good Day biscuits, Tiger biscuits, and cakes.
- Doritos (USA) – Doritos is a popular tortilla chips brand known for its unique flavors such as Nacho Cheese and Cool Ranch.
- Lay’s (USA) – Lay’s manufactures potato chips, which are available in different flavors, such as salted, barbecue, and crispy onkin.
- PepsiCo (USA) – PepsiCo is a multinational food and beverage company best known for soft drinks such as Pepsi, Mountain Dew, and Gatorade.
- Cheetos (USA) – Cheetos is a crunchy corn-cheese puff snack, famous for its cheesy flavor.
- Kellogg’s (US) – Kellogg’s manufactures grain-based breakfast products, including breakfast cereals such as Corn Flakes and Special K.
- Mars (USA) – Mars is known for chocolate and confectionery products, including Mars bars, M&Ms, and Snickers.
Disclaimer: Some of the information given in the news is based on media reports. Before implementing any suggestion, please consult the concerned expert.
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