Mahendra Singh Dhoni: Mahendra Singh Dhoni is handling the command of Chennai Super Kings in IPL 2023. Meanwhile, a shocking report has come out, in which it has been revealed that Mahendra Singh Dhoni violates the most rules related to advertising. Dhoni is the top celebrity in keeping the rules on hold. In fact, the Advertising Standards Council of India (ASCI), the self-regulatory authority for advertising, has released a report, in which this was disclosed.
It was told in the report that complaints against many famous celebrities have increased and many have not done the process of Due Diligence (a kind of investigation process). According to the ASCI report, complaints in cases of violation of rules have increased by 803 percent as compared to a year ago. In 2023, the cases of complaints in advertisements made by celebrities have reached 503. A year ago this figure was only 55.
It was told by ASCI that celebrities are breaking a lot of rules. It was told that when a product is advertised by a famous personality, the necessary formalities are also not completed. In this case, Chennai Super Kings captain Mahendra Singh Dhoni comes at number one. ASCI told that Dhoni is one of those celebrities who do not do due diligence before advertising.
Comedian Bhuvan Bam is also involved in this case of violation of rules. There are a total of 7 cases of violation of rules against him. Let us tell you that in the last financial year, the violation of rules in the advertisement of real money gaming industry has gone beyond the education sector as well. Nearly half of the cases are in the categories of gaming, classical education, health care and personal care.
It is noteworthy that according to the Consumer Protection Act, if a celebrity is appearing in an advertisement, then it is necessary for them to have all the information about it. However, in 97 per cent of celebrity cases, ASCI could not produce evidence of non-compliance of due diligence process.
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