Miss World contest has started in India from 20th February. Preparations are going on for its finale to be held on March 9. This beauty contest is considered to be the oldest beauty contest in the world. Which started in a very interesting way in 1951. Let us know the history of this competition today.
Why was the festival organized
The Festival of Britain was organized by the British Government during the summer of 1951. This festival was organized to rebuild the country after the Second World War. In which the arts, new things and technologies of the country were introduced.
The festival was organized to gather crowd
To gather maximum number of people in this festival, the organizers took the help of a London entertainment company. At that time the company’s publicity director was Eric Morley. Eric came up with a special idea to increase the crowd and suggested a beauty contest. This contest was named Festival Bikini Contest. Let us tell you that at that time bikini was considered a very new concept. In such a situation, all the contestants were asked to wear bikini and they were judged accordingly.
The contest became popular
Kiki Hakanson was chosen as the winner among the contestants who walked on the ramp wearing a bikini. What happened next? Discussions about this contest started happening everywhere. It also received a lot of praise in the media. The British press even called this contest ‘Miss World’. Although it was just an event, but seeing the reactions of the people, Marley started organizing this contest every year and since then this contest has been organized every year. However, from time to time, controversies have arisen regarding the importance of bikini in this contest.
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