OnePlus: South India Organized Retailers Association (ORA) took a major decision on Wednesday and threatened to stop offline sales of OnePlus products. Actually, ORA has been demanding solution to some of its problems from OnePlus for the last several months, but the company has not yet given any concrete solution. Because of this, ORA has now written a letter to OnePlus threatening to stop offline sales of their products.
What did ORA say to OnePlus?
In a letter to Ranjit Singh, sales director, OnePlus Technology India, ORA said the retailer organization has faced significant disruptions in selling OnePlus products over the past year, and those problems have not yet been resolved. .
The body said that despite our continued efforts to address these concerns with your company, very little progress or resolution has been achieved. The body says that the promises made by the company have not been fulfilled, leaving us with no option but to take this drastic step.
ORA alleged that persistently low profit margins on OnePlus products, among other issues, especially amid rising operating and financial costs, have made it challenging for retailers to maintain their businesses.
Sales will stop at more than 4,500 stores
Due to all these problems, ORA has taken the sad decision to stop the retail sale of all OnePlus products from May 1, 2024. This decision of ORA will be applicable to more than 4500 retail stores in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Maharashtra and Gujarat. This means that people living in these areas will not be able to buy OnePlus smartphones or any other product from offline stores.
Although, the letter written by ORA to OnePlus India has not been made public yet, but Moneycontrol has claimed in its report that they have seen a copy of this letter and for this they have also contacted OnePlus and their Awaiting response.
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