Rosé wine is slowly becoming popular, it is becoming the first choice of youth.

India Now drinking and serving wine is a common thing. Wine is a classic drink which is now very popular among the youth also. This drink is now an important part of modern portage. Rosé wine has been experiencing a rise in popularity in recent years. Due to its freshness, sales are increasing domestically and globally. In particular, if you dislike the tartness of white wine and the richness of red wine, rosé gives you a pleasant balance.

Kiran Patil, director of Vintage Wines, says, “Rosé wine has long been considered a summer drink only. “It is now being enjoyed year-round as wine lovers have discovered its versatility and appeal.” According to Kiran Patil, “Worldwide, sales of rosé wine are increasing. “Going forward, product innovation will continue to drive rosé wine sales in both still and sparkling wine categories.”

Kiran says part of the appeal of rosé wine lies in its versatility as it can be enjoyed as a fresh and easy-drinking wine, or paired with a variety of food options. Rosé wines have a wide range of flavor profiles. She also cites the growth of social media as a factor in the increasing popularity of rosé wine. As for her brand Revilo, she says the rosé section has grown by 15-20 per cent in the last three years.

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Kiran says, “Rosé wine is especially popular among young wine drinkers in India. The reason for this is its strength. Colorful labels, attractive bottles and their sometimes whimsical packaging are all contributors here. “Celebrity connections also increase interest and recognition in this category.”

Perceptions and Challenges
There is a misconception about wine that it is a women’s drink. That’s why when it comes to rosé wine on a large scale, the industry misses out on half the population. That is, the male population. More than 40 percent of rosé wine drinkers are women under the age of 34. Rosé wine is still considered a ladies’ drink. While closely observed rosé wines tend to be more expensive than gin and tonics on the parameters of cost and price per drink.

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Kiran argues why rosé wine has not gained the same popularity as gin and tonic in India. It has achieved success as a summer drink despite the hot climate of India. As far as overcoming the challenges of achieving the growing popularity of rosé wine in India is concerned, he believes, “First of all, in India, consumer awareness in terms of wine is growing at a slow pace and it is yet to be realized. is also considered ‘low’. Secondly, there is our regulator. And distribution laws act as barriers.”

potential market
Talking about the rosé wine market in India, Kiran points out that tier-one metros (Mumbai, Delhi, Kolkata and Bengaluru) mainly contribute to rosé wine sales. However, the versatility of the category and their availability at various price points is seeing significant growth in sales of rosé wines even in the country’s Tier-II markets. Revilo Rosé is a refreshing wine which is a great drink for summers. Its price is Rs 795 in Maharashtra, Rs 995 in Bengaluru and Rs 1110 in Kolkata.

grow with rosé
Kiran suggests for Indian wine producers that “given the prohibitive entry costs in various states, it may be a good idea to start with at least one rosé in the portfolio. She says that now there are many options of Indian rosé wine available. In fact, many wine companies operating in India – be they producers or sellers, have rosé wines in their portfolio. Therefore, there is a wide variety of rosé wine available in the country, covering a wide range of tastes.

(Note: This information has been given by quoting Spiritz magazine. Disclaimer: Its purpose is not to promote the culture of drinking alcohol.)

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Tags: alcohol, liquor, wine, Wine lovers